Jobs as SEO Expert or SEO consultant

Search Engine Optimization Jobs

According to data from around 2008, Google serves over 2 billion search queries every day. Estimates suggest that at least 300 million people use Google every day. Google is the default home page for millions of users. If someone wants to buy a digital camera or a mobile phone, they don’t go to any eCommerce site, they first search Google for latest Mobile phone and reviews on the same.

What it means is that, for almost all business, traffic from Search Engines mainly Google is very important.

Since there are millions of pages on every topic, how does one ensure that your website or webpage appears on top of the search results when someone searches for it.

This is where search engine optimization experts or SEO specialists come in. Almost all the businesses that is focusing on traffic from search engines either gets an SEO consultant or hires and SEO expert.

What is job profile of an SEO expert?

As an SEO specialist your job is to ensure you get relevant traffic, leads from search engines. Google indexes content on your sites. This is what will get you traffic. Content writers play a very important role when it comes to online marketing. SEO specialist works very closely with the content team to ensure content is optimized for search engines. Your job will primarily include..

  • Keyword research, understand the most important keyword for which you want your site to appear on top.
  • Coordinate with the content team to get the articles, content written accordingly
  • Understand other things that search engines value i.e. incoming links etc and get other relevant sites to link to your site

What are the skills required to be an SEO expert or SEO consultant?

Content writers or other digital media specialists are rightly placed to become SEO consultant.  Though there is no official training that one can get to become SEO consultant, skills required are mostly intuitive and one can easily acquire with experience. If you don’t blog yet, start a small website or a blog and see if you can optimize it for certain keywords. Following skills are fundamental for an SEO consultant.

  • Understand how search engines indexes content, Ensure your content is optimized
  • Good understanding of Google Analytics
  • Good writing and communication skills and
  • Should also be aware of what all is happening in the search engine space and keep a track of latest blogs and hot topics.

What are the career prospects for SEO Experts or SEO consultant?

There is a huge demand of SEO specialists in the India right now. It makes perfect sense for graduates with some technical knowledge to start as an SEO link builder and grow into SEO executive, process lead etc.

With experience people SEO consultants can grow into high end jobs like Digital marketing manager, Online media strategist etc. This industry and space is in nascent stage however, there will always be future prospect for people in this market because Jobs and investment in Internet, Mobile etc will only grow.

What is the salary that one can expect in an SEO job?

  • SEO executive with 1 to 2 years of experience salary ranges is 1.2 lakhs to 2.4 lakhs
  • SEO Link Builder with 1 to 2 years of experience salary ranges is 1.2 lakhs to 2.4 lakhs
  • SEO executive with 2 to 4 years of experience salary ranges is 2.5 lakhs to 4 lakhs
  • SEO process lead with 5 to 6 years of experience salary range is 5 lakhs to 6 lakhs
  • SEO manager with 6 to 8 years of experience salary range is 5 lakhs to 7 lakhs

Forstaffing has many Job openings for SEO executives and SEO process leads. You can check all the jobs available for SEO, SEM and PPC etc here – SEO, SEM, SMO and PPC Jobs.

Click here to create a resume and apply for jobs.

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