Asst Manager-Content Writer + Digital Marketing (for tech. co.)- should have exp. in writing white paper

Client of Forstaffing Published: January 23, 2019
Location
Noida, India
Job Type
Category

Description

About the company:

Company Name: ToTheNew

Location: - Noida

People Strength: 800+ across 5 countries

About the Company: TO THE NEW is a technology company helping organizations in building disruptive products or solutions. We act as a one-stop solution in Digital transformation journey of our clients because of our deep expertise in experience design, cutting-edge open source technologies across the web, mobility and CMS’s, diverse cloud infrastructures, DevOps, Big Data & Analytics, Quality and Test automation combined with proven experience in Agile Software development. We are continuously helping organizations spread across the globe from the USA to Australia, from Product Start-ups to Fortune 500 conglomerates in building disruptive and innovative solutions. Our team of passionate software craftsmen, technology geeks, cloud experts, DevOps engineers, automation experts, and creative designers have transformed businesses of more than 300 companies spread across 30 countries. We take pride in our culture driven by a passion for making an impact through technology and is backed by our emphasis on learning and development. Get a sneak peek of our work-culture here.

 

About the position:

Designation: Asst Manager-Content Writer + Digital Marketing

Location: Noida

Reporting To:  VP Sales/ Marketing

Vacancy: 2

Working Days: 5
Experience: 5-8 years

Role
We are looking for a talented digital and content marketer to execute content marketing initiatives with an
objective to increase brand awareness and generate leads on digital channels. You’ll be a key part of the
marketing team, building thoughtful and insightful content that includes blogs posts, white-papers, case
studies, infographics, videos and more. You’ll decide the best way to present content to our audience,
keep track of metrics associated with your work, and use the content to grow our audience and leads.
Responsibilities
● Responsible for creating and promoting premium marketing resources such as whitepapers,
ebooks and blogs
● Repurposing and creating marketing assets which are shareable and downloadable
● Responsible for social media marketing and using social channels to generate leads
● Responsible for managing client relationships, developing engagement plans, and delivering
results as per the plan
● Collaborate with the clients to rainstorm topics and come up with business centric ideas, to
improve the ROI on the marketing efforts
● Collaborate across design, engineering, sales, and support teams to identify the scope for new
content that adds to the customer experience.
Must Have
● MBA / MA/ Masters in Mass Communication with 4-8 years of relevant experience preferably in the
IT sector
● Self-motivated with a passion for content and digital marketing
● Flair for writing premium marketing resources including white papers, collaterals, newsletters,
presentations, blogs, website content
● Understanding of key metrics to measure the success of content marketing initiatives
● Multitasker with an ability to get the job done with minimal supervision
● Excellent written and verbal communications
● Knowledge of marketing automation software and blogging software

Apply
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